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Leadership behaviours that create progress

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“Progress is impossible without change, and those who cannot change their minds cannot change anything.” ~ George Bernard Shaw

Perspective often shapes how we think about change in many areas of life and business.

International Women’s Day, celebrated on 8th March each year, often prompts organisations to reflect on equality in the workplace. Conversations centre and focus on representation, policies, and measurable progress, such as quotas for the number of women in an organisation, at a senior leadership level, and so on. These are seen as important indicators of change. And yes, they can be.

Yet progress in organisations is rarely driven by policy alone.

It is shaped by the mindset and intention behind everyday leadership decisions and behaviour. The expectations that leaders set, the opportunities they create, and the mindset that underpins how people, regardless of gender or any other “category”, are treated.

Over time, it is in these small daily decisions that we can truly determine whether equality has become embedded in the culture of an organisation, or whether it simply remains a talking point that is dusted off and spoken about once a year.

Progress is a way of thinking

Having spent much of my time working in predominantly male environments, I have seen both the occasional frustration and the genuine fairness that strong leadership can create.

Some of the best managers I have had the privilege to work with were men who simply focused on capability. Creating environments where opportunity was tied to contribution, rewards tied to merit, where challenge was encouraged, and where growth came through trust and responsibility.

Those experiences have shaped my own career far more than any formal initiative ever could. Call me naïve, but this is what real progress should look like.

Leaders trusting potential. Managers creating opportunities. Organisations judging people by the value they bring rather than the category they fit into.

Now, I know that we are still a long way from true equality.

Progress requires self-awareness from everyone, and mindset matters from all sides.

I have also seen situations where women, understandably shaped by past experiences or insecurities, interpret situations through a lens that may not fully reflect reality and assign intent where none existed. When such objectivity slips, it can distract and make the constructive progress of building trust and fairness that much harder to achieve.

The difference between gesture and intent

Where progress becomes fragile is when it is reduced and, at times, undermined by symbolism.

Over the years, we have borne witness to increasing emphasis on quotas, messaging and declarations of inclusivity. While these clearly signal intent, they do not in themselves change behaviour. Without the right mindset behind them, they risk becoming little more than an organisational and political box-ticking exercise.

That same dynamic appears frequently in other areas of business.

Marketing, for example, can easily become a similar exercise.

A website is created, campaigns are launched, channels are activated, and some form of message is published. Yet often, without a deeper understanding of customers, markets or the strategy behind them all.

When that happens, activity replaces intention. We are simply adding noise to an already crowded room.

Just as equality cannot be solved through symbolic gestures alone, marketing cannot be effective when treated as a checklist.

In both cases, the real work lies in mindset.

Perhaps, then, the most useful way to test whether we are acting intentionally or simply completing expected steps is to pause and ask a few honest questions.

  • Are we making decisions because they are moving us forward intentionally and meaningfully, or because they allow us to say we have addressed the issue?

  • If we removed formal policy, campaign, quota, or initiatives tomorrow, would the organisation continue to move forward naturally?

  • Are we approaching a challenge with open minds and genuine curiosity to resolve the problem, or are we going through the motions of what is expected of us?

  • Being honest with ourselves, are we trying to really solve the problem, or demonstrate that we are aware of it?

Setting the future direction

We each have an opportunity during awareness events such as International Women’s Day to reflect not only on how far workplaces have evolved, but also take stock of where we are in our own mindset journey and recognise how much further there is to go.

If there is one takeaway from this, it is that progress is not a statement or a stake in the ground.

It emerges through leadership behaviour, everyday decisions and the mindset behind what shapes them.

Whether we are thinking about inclusivity, leadership, or how organisations communicate with their market, ultimately the principle remains the same.

Box-ticking may be the start, and it may create the activity.

Mindset is what creates the real change.

And meaningful change is what progress is all about.

Photo credit: Florencia Galan on Unsplash

6 March 2026

People, behaviour & change

5 min read

When marketing in your organisation feels busy but not particularly effective, there is usually a deeper challenge in how marketing is being understood.

The Intuitive Marketing Coach is written for those trying to move beyond the activity, assumptions, and box-ticking, and towards something more deliberate, valued, and commercially effective. It looks to explore a more intuitive approach to business. One that is grounded in better judgement, clearer thinking, and a more considered view of what marketing is actually there to do.

So, if you’re trying to move beyond activity and towards something more logical, intuitive, and ultimately more effective, subscribe.

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Sharing a fresh perspective every Friday.

Marketing, business and everything that influences how we think, decide and act. The Intuitive Marketing Coach explores assumptions, challenges conventional thinking and encourages more considered decisions. New article published every Friday.

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